TOP 8 FASHION STARTUP BRANDS ON SHARK TANK INDIA

The fashion industry in India is rapidly growing, becoming one of the largest and most dynamic sectors with numerous opportunities. Recognizing this massive market potential, various fashion and clothing startups have emerged, gaining recognition through Shark Tank India. These brands are celebrated not only for their unique and quality products but also for addressing significant issues and market gaps in the Indian apparel industry. Here are the top eight fashion startup brands that have made waves on Shark Tank India, highlighting the best in Shark Tank India fashion and Shark Tank India clothing.

1. Angrakhaa

Vishakha Bhaskkar and Asana Riamei founded Angrakhaa in 2018. This size-inclusive clothing brand challenges the prevalent “fat tax” in the fashion industry, ensuring no additional charges for larger sizes. They identified the issue of higher pricing for larger sizes and sought to address this gap.
Angrakhaa offers size-inclusive clothing with over 200 patterns, ranging from XXS to 5XL. In FY2022-23, Angrakhaa generated Rs 1.10 crore in revenue, valuing the company at Rs 2 crore.

2. Snitch

Siddharth Dungarwal founded Snitch, initially a B2B men’s apparel brand in 2019. During the COVID-19 pandemic, they pivoted to a D2C model, expanding their reach to over 20 states in India.
Snitch focuses on trendy and comfortable sporty and casual wear, appealing to the younger demographic. In FY 2023, Snitch's revenue was Rs 120 crore, with a company valuation of Rs 400 crore.

3. Spec Ops

Spec Ops was established by retired Major Anil Malik, an Ex-Special Forces Officer from the Indian Army, inspired by his collaboration with the US Special Force in 2002 to create specialized gear for military personnel.
Spec Ops provides high-quality apparel tailored to meet the rigorous demands of military operations. Last year, Spec Ops generated Rs 8 crore in revenue. While the exact company valuation is unavailable, it is expected to be significantly high.

4. Farda

Chahat Pahuja and Sanskar Mishra founded Farda to revolutionize hip-hop fashion in India, targeting the Gen-Z audience with funky and unique designs.
Farda specializes in unique streetwear designs, blending art with highly customizable options. Farda generated Rs 13 lakhs initially and secured a Rs 30 lakhs investment for 20% equity on Shark Tank India, valuing the company at Rs 1.5 crore.

5. The Quirky Naari

Malvica Saxena founded The Quirky Naari in 2018, starting with hand-painted shoes. She soon realized the need for a unique selling proposition, focusing on customization to differentiate her brand.
The Quirky Naari stands out for its customization options, helping the brand penetrate various markets in India. In 2023, The Quirky Naari generated Rs 45 lakhs in revenue.

6. Midnight Angels by PC

Punya and Parina Chugh founded Midnight Angels after their father’s business was adversely affected by the introduction of GST. The sisters launched their brand to provide stylish and comfortable oversized nightwear and loungewear for women.
Midnight Angels focuses on high-quality, stylish sleep and loungewear at affordable prices. During their launch, Midnight Angels generated Rs 80,000 in just two days. According to Shark Tank India, the company’s valuation could be between Rs 6.5 million to Rs 12.5 million.

7. WhySoBlue

Shweta Shivkumar and Jaya Shivkumar, a mother-daughter duo, founded WhySoBlue in 2015. The brand specializes in vibrant prints and colorful outfits.
WhySoBlue is committed to ethical employment practices, zero waste production, and highly customizable products for modern women. For FY 2022-23, WhySoBlue generated Rs 1.95 crore in revenue, with a valuation of Rs 25 crore according to Shark Tank India.

8. House of Chikankari

Aakriti Rawal and Poonam Rawal, another mother-daughter duo, founded House of Chikankari in 2020 with an investment of Rs 3 lakhs, focusing on authentic chikankari-embroidered garments.
House of Chikankari aims to preserve and promote the traditional craft of Chikankari, offering a wide range of kurtas. In FY 2022-23, the brand had a revenue of Rs 7.4 crores in the first two quarters, with a valuation of Rs 20 crore according to Shark Tank India.

These innovative startups featured on Shark Tank India have not only brought unique products to the market but have also addressed significant issues within the Indian fashion industry, marking their success and potential for future growth. The best of Shark Tank India fashion and Shark Tank India clothing startups are paving the way for a more inclusive, trendy, and dynamic apparel market in the country. NOT A SHARK TANK BRAND BUT YOU WILL DEFINITELY LOVE OUR PRODUCTS! VISIT NOW.

[The images used in this blog post are not owned by Anime Devta, they are just for entertainment purposes]

~Mimansa Sharma