WOMEN-LED STARTUPS ON SHARK TANK INDIA SEASON 2

Shark Tank India has provided a platform for numerous innovative startups, particularly those led by women, to showcase their entrepreneurial skills and unique business ideas. These ventures span various sectors, including health, wellness, fashion, home decor, and more. The following women-led startups stood out in Shark Tank India Season 2, making significant strides in their respective industries while blending elements of Shark Tank India fashion and Shark Tank India clothing and other realms.

1. TeaFit

Jyoti Bharadwaj captivated the judges and audience with her precise pitch for TeaFit, a brand offering zero-calorie healthy drinks made from natural herbs and ingredients, without any added sugar or sweeteners. TeaFit also sells instant premixes. Started in 2021, TeaFit achieved sales of ₹15.5 lakh in FY22. Bharadwaj secured ₹50 lakh for an 8 percent stake from judges Vineeta Singh, Anupam Mittal, Peyush Bansal, and Aman Gupta.

2. Hoovu Fresh

Sister duo Yeshoda and Rhea Karuturi founded Hoovu Fresh in 2019, a Bengaluru-based floral startup supplying traditional puja flowers. The business has expanded to eight cities and is available on platforms like BigBasket, Swiggy, and Zepto. They received ₹1 crore for 22 percent equity from sharks Peyush Bansal and Aman Gupta.

3. House of Chikankari

Poonam and Akriti Rawal, a mother-daughter team, founded the House of Chikankari, offering clothing with Chikankari embroidery, a traditional art form from Lucknow. Their products, priced between ₹2,350-7,000, brought in ₹3.3 crore in sales for FY22. They obtained ₹75 lakh for 3.75 percent equity from Peyush Bansal and Aman Gupta.

4. Nestroots

Nestroots, founded by Chhavi Singh in 2016, provides affordable and artistic furniture and home decor items. The products are available on the company website and marketplaces like Amazon, Flipkart, and Myntra. Singh secured ₹50 lakh for 2 percent equity from Namita Thapar.

5. Cakelicious

Duriya and Fatema Barodawala, a mother-daughter duo, founded the Kolkata-based bakery startup Cakelicious, offering cakes in different sizes and cake tubs with thirty flavours. They secured ₹25 lakh for 20 percent equity from Amit Jain.

6. Atmosphere

Sisters Ariella Blank and Rebekah Sood founded Atmosphere to popularize kombucha, a fermented tea, in India. Available on their website and at outlets like Starbucks and Blue Tokai, their factory in Delhi employs a 100% women workforce. Despite impressing the sharks, they did not reach an agreement on equity share and left without a deal.

7. Ekatra

Ekatra, a sustainable artisanal brand for stationery and lifestyle products, was founded by Aishwarya and Minakshi Jhawar. The brand collaborates with FabIndia and Netflix, and is available in online and offline stores. Peyush Bansal and Amit Jain jointly invested ₹40 lakh, comprising ₹20 lakh for 20 percent equity and ₹20 lakh in debt at a 10 percent interest rate.

8. Dabble

Neha Bajaj and Karen Saldanha, moms and friends, started Dabble in 2017 to create child-friendly, toxin-free art and play products using ingredients like organic beeswax and coconut oil. Despite concerns over low sales, they secured ₹15 lakh for 10 percent equity and ₹35 lakh in debt at no interest from Aman Gupta.

9. Angrakhaa

Asana Riamei and Vishakha Bhaskar founded Angrakhaa in 2018, offering size-inclusive clothing such as dresses, skirts, and Indian wear. With sales worth ₹1.16 crore in FY22, they secured ₹40 lakh for 20 percent equity from Amit Jain.

10. Daily Dump

Poonam Kasturi founded Daily Dump, a Bengaluru-based startup offering waste management solutions that convert kitchen waste into compost. Kasturi educated the judges on waste management and secured ₹30 lakh for 4 percent equity from Namita Thapar, along with ₹50 lakh in debt at a 10 percent interest rate.

The women-led startups featured on Shark Tank India Season 2 demonstrate the spirit of innovation and entrepreneurship. They blend traditional practices with modern strategies, reflecting the influence of Shark Tank India fashion and Shark Tank India clothing. These ventures highlight the potential of women entrepreneurs and showcase the power of perseverance and creativity in achieving business success.

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[The images used in this blog post are not owned by Anime Devta, they are just for entertainment purposes]

~Mimansa Sharma