STARTUPS FUNDED BY VINEETA SINGH

Vineeta Singh has always been super determined in her entrepreneurial journey. Her focus has been on building businesses with women and for women. After conducting many surveys and brainstorming ideas, she noticed a lack of proper shades and colors in cosmetics for Indian skin. This realization led her to start her own venture, Sugar Cosmetics, in 2012, along with her husband Kaushik.

Starting a brand in a market dominated by competitors like Lakme and Maybelline was not easy. However, the Shark Tank India shark, Vineeta made Sugar stand out by making it inclusive, affordable, and suitable for Indian skin. The brand's products and marketing strategies have now made it the number one choice for Indian women.

1. Skippi Ice Pops

Skippi Ice Pops is a brand of ice popsicles launched in 2020. The brand’s popsicles are made with natural colors, sweeteners, and preservatives, available in a variety of flavors. Skippi ensures consumer health by avoiding artificial ingredients. Vineeta Singh funded the startup with INR 20 lakhs for 3% equity.

2. CosIQ

Founded in 2020, CosIQ is a skincare brand offering research-driven and tested products designed to improve skin texture. The brand provides a range of products like serums and sunscreen with evident results for customers. Vineeta funded the company with INR 25 lakhs for 12.5% equity.

3. Booz

Booz, founded in 2017, is an electric scooter company. These scooters facilitate movement around commercial campuses and holiday destinations, providing eco-friendly and pollution-free rides. Vineeta made a deal of INR 20 lakhs for 25% equity in the company.

4. NOCD

NOCD, founded in 2018, is a functional drink brand offering no-carb, healthy energy drinks that are sugar-free and enriched with vitamins. These drinks claim to speed up metabolism, burn body fat, and provide energy, enhancing mood, motivation, and cognitive functioning. Vineeta Singh funded the company with INR 20 lakhs for 15% equity and INR 30 lakhs in debt.

5. BluePine Foods

BluePine Foods, founded in 2016, is a creative Himalayan food startup offering products like frozen momos and spring rolls. The founder, Aditi Madan, known as ‘Momo Mami,’ ensures the products are tasty, nutritious, and of high quality. Vineeta funded the startup with INR 25 lakhs for 5.3% equity.

6. Heart Up My Sleeves

Heart Up My Sleeves, launched in 2020, is a clothing brand dealing in statement detachable sleeves. These sleeves can transform any dress, whether western or ethnic. Many fashion influencers like Komal Pandey and Shaurya Sandhya have embraced the brand’s sleeves. Vineeta funded the startup with INR 12.5 lakhs for 15% equity. CLICK HERE FOR BEST ANIME MERCH!

Conclusion

Vineeta Singh, through her investments on 'Shark Tank India,' has supported a diverse range of startups. Her journey from founding Sugar Cosmetics to becoming a key investor on 'Shark Tank India' showcases her dedication to empowering entrepreneurs. Her investments span various sectors, including Shark Tank India fashion and Shark Tank India clothing, reflecting her commitment to fostering innovation and growth in multiple industries.

By backing startups that focus on inclusivity, health, and sustainability, Vineeta Singh continues to inspire and support new entrepreneurs, helping them turn their visions into reality.

[The images used in this blog post are not owned by Anime Devta, they are just for entertainment purposes]

~Mimansa Sharma